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The Professional Path

alt Develop Exceptional Leaders
alt Get the Best from Every Employee
alt Hire and Retain Top Performers
alt Predict Job Effectiveness/Fit
alt Increase Sales
alt Build Exceptional Teams
alt Improve Communication
alt Create Customized Benchmarks
alt Gauge Emotional Intelligence
alt Measure Core Competencies
alt Discover the CORE Advantage

CORE cover

The Entire Company Can Be Affected By:

  • Hiring Decisions (good & bad)
  • Promotions (effective & ineffective)
  • Change (downsizing & growth)
  • Employee Dynamics
  • Diversity
A job match is not necessarily a job fit.

Will the employee fit into the corporate culture?

Is the personality one that will enhance the department, or round out the team?

Will the attributes they bring be those the job needs?


"It's not experience that counts -- or college degrees or other accepted factors; success hinges on a fit with the job."

Harvard Business Review
Research suggests that well-placed, well-trained employees are as much as 400% more effective in their jobs. They function better, both individually and in teams, and can add significantly to a healthy bottom line.

You can be absolutely sure that your employees are well-placed with the CORE Multidimensional Awareness Profile® (CORE MAP).

Through CORE MAP reports can be generated to:
  • Create benchmarks
  • Predict job effectiveness/fit
  • Define requirements for job satisfaction
  • Measure employee effectiveness
  • Reveal management styles
  • Indicate sales ability
  • Define communication and interpersonal relating, and team styles
CORE is unlike any profile you have ever experienced!

CORE MAP is the only truly multidimensional profile on the market today. It is the only profiling instrument available that looks at an individual's self perception, compares it to their current functioning mode, and examines their Personal Effectiveness Traits™. Other instruments look at only one aspect of an individual. These single dimensional profiles are difficult to measure for accuracy because they provide no reliable means for comparison.

CORE is virtually impossible to skew under normal conditions

Single dimensional profiles are easily skewed when an applicant knows what qualities a company is seeking for a position. With CORE MAP, attempts to skew the results to fit job requirements are immediately revealed.

CORE is easy to administer

The profile takes about 45 minutes to complete, and accurately measures and evaluates:
  • Natural Tendencies
  • Effects of Nurture & Socialization
  • Preferred Functioning Modes
  • Personal Effectiveness Traits™
  • Strengths & Weaknesses
  • Motivators & De-motivators
  • Positive/Negative Traits Ratio
  • Reactionary Styles
  • Relating Styles
  • Tolerance Levels
  • Emotional Intelligence
CORE is accurate, reliable and easy to understand

Without accurate reporting people are often placed in the wrong job position resulting in unhappy employees, poor performance, hindered team efforts, and ultimately, a negative effect on the bottom line. Research indicates that 54% of the general population do not know themselves well enough to profile accurately.

CORE MAP is the most accurate and reliable source on the market today for finding an ideal fit

There are many personality profiles on the market, but none can match the level of accuracy and reliability that the CORE MAP offers.

Unless you are currently using CORE MAP, your odds of getting an accurate result through profiling are less than one in two. With the high cost of hiring and training, can you afford those odds?

CORE MAP is easy to put into action

You don't have to wade through voluminous reports to get the information you need with CORE MAP. And because CORE MAP provides more measures to ensure accuracy, individuals who profile incongruently are easily identified and properly directed for maximum effectiveness.

CORE is your KEY to maximizing your human resources!

Through CORE MAP employees at every level learn ways to:
  • Capitalize on strengths
  • Diminish weaknesses
  • Work together more effectively
  • Reduce conflict
  • Appreciate and value diversity in the workplace
CORE MAP ensures that each employee has what it takes to be personally effective and a top performer.

Managers gain valuable insights into their staff members and learn:
  • What motivates and de-motivates each one
  • How to apply the most effective management style
  • How to best communicate with each employee
  • Where to place each employee to maximize potential.
When you need precision, accurate results and reliability
CORE MAP is clearly the superior choice.


And to ensure that your employees are well-trained, check out CORE PLUS!

The CORE System is much more than a personality profile.
CORE Training, in combination with CORE MAP, provides a learning experience that delivers substantial improvements and measurable results. Managers and co-workers learn how to:

  • Understand and relate to others
  • Read others instantly and accurately
  • Connect and correctly communicate with different types of people
  • Reduce conflict and improve outcomes
  • Improve inter-company relations 
Our no-risk guarantee insures your complete satisfaction.
If not completely delighted with the training and the results you don't pay one cent. We have offered this guarantee since 1984 and haven't lost a penny yet!

Our training can maximize the effectiveness of: 
  • Management & Leadership
  • Customer Relations
  • Sales
  • Persuasion & Negotiation
  • Team Building
  • Verbal & Nonverbal Communications
  • Conflict Resolution
  • Employee Effectiveness
  • Motivation
  • Change Management
For more information about CORE Presenters and workshops, complete a Request Form.

In today's changeable and sometimes volatile job market, companies are looking for ways to maximize the potential of their employees, while employees are actively seeking companies that best fit their style.


CORE MAP ensures that both achieve their goals.